If I get 100 backers at 0 each, then the project will produce ,000. ,000 of which will go to producing the first 100 watches, and ,000 of which is profit. That is how you fund an initial watch production. The good news is that after initial production has started and you've made 100 pieces. The machining for the watches is still intact. This means you can produce the next 100 (or however many) pieces at a cheaper cost. You also know that because the first 100 pieces sold, perhaps you can sell more. Kickstarter.com not only can provide you with the necessary eyes to fund the project, but was also the monetary conduit (but they take a modest cut of course).