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The fact that watches don't often sell watches actually makes it easier for big brand names and events to sell timepieces. Fashion brands often need only to put their name on a timepiece, and an event can associate itself with a limited edition watch and sell it to fans. But what does a small start-up brand do to sell watches to the mainstream? You can either be innovative and original (difficult), or structure your product offering to make it seem like profits are going to a good cause (much easier). This latter technique has been growing in popularity lately to the point where it is almost an established business model unto itself. One recent company approached me and their technique was so textbook that I felt it was important to discuss as applied to the overall watch loving experience.

The case is of unusual construction, matte-finished black titanium over stainless steel. I've never seen that before, and don't know how it'll wear, but I like the low-key appearance. The Mk Zero is 42mm wide by 10.5 thick, 78g including the strap, 22mm lugs and a 6.9mm non-screwdown crown. Sapphire crystal, lumed hands and dial. 50.2mm lug to lug.

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The no socks thing is very European, and personally I hate to see socks with moccasins, loafers or other casual slip on shoes. These are quite obviously Louis Vuitton, though Jorn did say that the initials actually stood for "Linde Verdelin" -__-

Materials are generally classified as Metals, Polymers, Ceramics, and Composites. Sometimes foams, etc... are added but these four classes are universally accepted. So ceramics are one of the three main classes, where composites are mixtures of these three.

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Even after a few years on the market, the Seamaster Ploprof 1200M is a strong seller, but it isn't cheap. Then again, it wasn't cheap back in the early 1970s either. Has the design become more sexy over the years? Even by female standards? I can't speak for women, but I think it certainly has gained a degree of honorary elegance given what it is. No one I presented the watch to thought it was unattractive. As I discussed above, I think anyone can appreciate its tool watch spirit, as well as find great and sincere beauty in that fact. As an instrument, it works rather flawlessly. Retail price for the Omega Seamaster Ploprof 1200M watch is ,400 on the strap and ,700 on the bracelet (as seen ref.

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Jaeger-LeCoultre Master Ultra Thin Réserve de Marche Watch Hands-On

Sitting with Max Busser of MB&F a few weeks ago here in Los Angeles, he shared with me a few scant details about a new experimental project he (and the technical mind behind MB&F Serge Kirknoff) was working on with Felix Baumgartner and Martin Frei of Urwerk. Almost as a dare, the two boutique brands would collaborate on yet a third brand. I needed to consider this for a moment. I've always known Max to be a very busy man, and I imagine the other parties to this experiment aren't exactly overwhelmed with free time. Plus, starting a new brand isn't exactly a simple endeavor. There would need to be new logos, branding, marketing implications, and of course business realities. So why do it?

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So what is this watch all about and why did Zenith feel the need to produce a watch that is almost 60mm wide? I thought the massively huge era of timepieces was on its way out, leaving room for just "nice big watches." Well it really has to do with the movement. I am typically immune from getting excited about brands that use rather ordinary vintage movements in new watches and try to make them seem exotic. Let me assure you that there is nothing exotic about most vintage NOS (new old stock) watch movements. Only a select few brands like Grieb & Bezinger for instance can really get me excited about old movements. However, in this case the movement Zenith used is an old-timer, but is actually something special.

The two Poetic Wish watches go together thematically but are sold separately. They also come with special wooden boxes that recreate the dial designs on the boxes in a beautiful way. Van Cleef & Arpels watch presentation boxes are stunning collectors items unto themselves. I hope they come out with a book on this (hint, hint). Van Cleef & Arpels will create a limited amount of the Poetic Wish watches, but I am not sure how many. Word from them was that buying the pair together will cost about ,000,000.

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John Isaac Geneve Rough Sea Watch Review

Thickness: 16.55 mm

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Another area where titanium is excellent at is corrosion resistance (e.g. its resistance to rusting). It is so good that it is almost impossible to rust titanium. It is impervious to all acids but nitric acid. And nitric acid is something you do not come nearby in your daily life. It’s corrosion resistance is similar to that of platinum, and in terms of engineering metals only zirconium can beat titanium for corrosion resistance. This corrosion resistance is the key to the hypoallergenic properties of titanium. It is so inert due to the oxide layer that forms on its surface, that it does not react with human body - thus being the material of choice for many medical applications.

Case Diameter: 45.5 mm - polished Magic Gold or satin-finished Titanium

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Jaeger-LeCoultre needs little introduction as one of the world's leading luxury watch brands and it's not hard to see why one of the world's best hotels would want to draw connections between their legacies. In this case, the connection is actually fairly superficial with interested buyers being able to choose between two models of the Reverso which have had the back panel of their reversible case engraved to show “Raffles Hotel 1887-2012 Singapore”. The two models are the Reverso Grande Taille (ref 2708410), and the ladies’ Grande Reverso Lady Ultra Thin (ref 3208421). The gents' model is powered by the hand-wound caliber 822 movement while the ladies' model features the quartz caliber 657. The Reverso is an excellent example of the difference between fashion and style. A simple Reverso has no consideration of trends, instead it is a product of design and style which successfully operates outside much of the ebb and flow of fashion.

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One thing that I really respect about Chinese culture is the honesty in their well wishes. Chinese people will wish you health and wealth without the normal qualms Westerners seem to have in regard to the latter. A toast at a networking reception during the Hong Kong Watch & Clock Fair, "wishes everyone a successful fair and to make good business!" Career success in Chinese culture seems to be the cornerstone of one's value and legacy. The Hong Kong Watch & Clock Fair (HKWCF) does not shroud its function as a trade show for the "making of business." It is invigorating to see deals happening and goods moving. In the West we are not so prone to directly wish someone the good fortune to make lots of money. Perhaps we deem purely materialistic pursuits to be less than wholesome - but it is a mere facade. Today, China and Asia in general are the most important regions for both the production and consumption of watches. The Hong Kong Watch & Clock Fair is about feeding and encouraging the multi-billion dollar industry to keep making more money and open up new business opportunities. A fact the Europeans like to hide during their shows which are touted more as art and emotion exhibits.

Listen to the HourTime Show watch podcast episode 115 here.

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The many links allow the bracelet to wrap around one's wrist with ease. Omega's deployment clasp is easy to use and provides a secure fit. The buckle is brushed steel with the Omega logo and name as well as the Seamaster stamp. One negative here is that the large buckle does have a tendency to scratch... A diver's extension is also present, allowing one to extend the bracelet to about 5 more millimeters so as to fit over a wet suit.

[youtube http://www.youtube.com/watch?v=hMeImHhR9Og]

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