Notable is the hidden crown used to adjust the watch. Turn the watch around and you'll find a flip out arch used to adjust the watch. This is a great little touch very rarely seen on watches. The battery compartment is blissfully easy to open, and while the original batteries are no longer available (mercury based), modern batteries will work just fine (you just need to get the right size).
The article points out how watch ads of old basically had the hands in the opposite position pointing down. It was then decided that hands pointing down, just look "down," and the trend was then to place them pointing up. The whole point of any watch ad is to make the watch look as presentable as possible without obstructing the name of the brand or any of the functions. It is just that simple. Though I admit to being among those people who stare at watch ads too long and point out odd little inconsistencies or oddities.